AI in finance

The finance series presented the opportunity for reinterpretation of brand elements, which gave the videos a fresh look. I designed storyboards for motion graphics and then animated them. The designs were typography-driven, using brand colors and repurposing the way brand bars were used to unveil key messaging and information. While animation seemed straightforward, I used a delay for the color bands entering the screen and allowing them to reveal information within and inside instead of simply revealing messaging as the bars slid away from each other like elevator doors.